Graphic design companies are increasingly using the web to attract and retain the best talent, says the latest UK-based consultancy’s chief executive.

Speaking at the London Design Festival, Ian McCreery, from Creative Consultants, said: “The graphic design industry is undergoing a huge transformation and the demand for talented people is rising every year.”

This has resulted in more companies offering graphic design courses, and many more designers entering into careers in this field.

The most popular courses are graphic design and digital design courses that have been developed by leading graphic design schools across the UK, which are being taught at leading design schools, including University College London.

Mr McCreeries said the number of companies offering such courses has increased from just five a decade ago.

“We’ve got a very active recruitment and training programme and we’re seeing the number and variety of courses being developed,” he said.

“It’s all very exciting.

It’s about getting more people into the graphic design business.”

A study conducted last year by Chartered Institute of Design found that the proportion of graduates in graphic design was increasing at an average annual rate of 10.5 per cent, with the number in their first three years increasing by 7.3 per cent.

Mr McNamara said he believes the industry is in a transition and that there is still a lot of growth to come.

“I think the big takeaway from the study was that the industry was on a really big trajectory, but it’s not necessarily at a tipping point,” he told the audience.

“A lot of this is being driven by the fact that companies like Adobe and Adobe Creative Suite have been doing this for quite a long time.”

Mr McNamys advice for aspiring graphic designers is to make the most of your own digital skills, and work closely with a design team.

“There are a lot more graphic designers now than there used to be, so there’s a lot to learn from each other,” he added.

“And I think there’s an appetite for it.”