How to design a graphic for a brochure
Designers and designers are often asked to make a brochures, the main presentation material for many businesses.
It’s a common task, says Patrick Bostwick, the executive director of design consultancy The Bostwicks, and the key elements of a good brochure include a strong image and a compelling headline.
Here are the 10 steps that you should follow when creating a graphic.
Choose an image and colour The first step is to decide what colour you want your logo to be.
The colours that you need to use will depend on what the content is about, says Bostwaix.
You can choose from a wide range of colours, but it will depend mainly on the purpose of your marketing materials and the needs of the audience.
“A good graphic needs to be well-designed, as well as relevant to the target audience,” he says.
“If you use colours that don’t really relate to the business or the purpose, you won’t get the right balance.”
If you don’t know how to choose a colour, you can check out this guide on choosing a colour for your logo.
Use a logo as the title The headline of your brochure should be the main focus of your work, says Simon Kallinen, a graphic designer at The Bontons.
“You have to have a good title,” he explains.
“It has to give the reader a sense of purpose and importance.”
“You need to have the title to make it memorable, and to make the reader aware of the brand’s existence.”
The headline should be a clear statement of the product, service or service function of the company.
Choose a font for your graphics The next step is choosing a font that fits with your logo design.
You need to choose the right font for the right purpose, Kallininen says.
There are many fonts available, but the best fonts are those that work for your headline.
“When you design a brochured image, you need a logo that will have some sort of visual impact,” he adds.
“So you should choose the font that will fit in with your brand’s image.”
A good choice will help to convey your message and be legible.
Bostwalks advises you to select fonts that work well for your title.
“Fonts will help you to tell a story that is well understood and memorable,” he said.
“The typeface can be very important for a logo design, because it gives you a more defined look and feel.”
Choose images that are readable and easy to read.
When it comes to choosing images for brochures or flyers, Kalle Kallini, director of marketing at The Belmont Group, says that it’s important to choose images that you can read easily.
“We have many brochures on our website that look great, but if we put them into a brochuring, it’s very hard to read,” she says.
You have to be able to read the brochure, Kalli says.
Choose the right colours for your graphic A graphic is best when it is bold and bright.
“As a graphic design expert, I like bright colours,” Kalli said.
But a bold graphic is not always the best option.
“In fact, bolder colours have less impact and may look more like an advertisement, but are still readable,” she said.
Choose fonts that make the image clear and legible It’s important for the user to be aware of what the colour and size of the graphic mean.
“Try to make sure the graphic has enough information so that you understand how it fits in with the other elements,” Kallins says.
To achieve this, use fonts that are legible, Bostws says.
Choose font colours that match the logo design If your logo is a graphic, you might also want to try using a font with the same design.
“To achieve this in a brochur, it helps to choose colours that are the same as the logo,” Bostwerks said.
These will help the reader to understand the purpose and relevance of the logo, he says, and also the colour of the text on the brochures.
Design a text that fits the design.
A graphic will often be more of a visual document than a physical one, Kalla says.
So it’s not enough to simply pick a font, and then try to copy the colour or size.
“Your graphic design should be visually engaging,” she adds.
You will also need to make use of text that matches the logo and your logo, Kala says.
This is especially important when it comes time to market the brochured product.
The most important part of your graphic design is to be sure that it fits the logo perfectly, says Kalla.
Create a clear message to your visitors The final step in your graphic creation is to make your graphic clear.
You should have the right title and colour for the correct purpose,